A very interesting article Top 10 challenges interactive marketers face by Aaron Kahlow gives some very useful tips. If you are using SEO “tricks” to get high ratings take a look at 7 SEO Techniques That Google Smashed in 2007.
There has been some interesting discussion about Gene Marks article Tech ‘Solutions’ Your Small Biz Can’t Use take a look at Marks Misses the Mark on “Tech Solutions” and Marks Post Link Bait?
A lot of businesses are overwhelmed by the Web; they panic under pressure to build a web presence. They do not understand there are many tasks involved – Web designers, Web developers, Content Writers, SEO and PPC consultants. Having a good well designed, optimized site requires a lot of time and hard work.
Many of the best web designers know very little about SEO, they know how to make stunning sites, but will they be found by the search engines? AdWords and the whole PPC advertising industry need an expert who not only understands AdWords, but also SEO and how your business works.