There is a very nice article by SEMGEEK discussing why industry leaders want to stop SEO and concentrate only on PPC.
“My gut feeling is that even today, many execs and VPs out there just don’t understand the value in it, especially the long term investment it provides.”
“This is a common question with almost every small business or individual that runs their own web based business asks….”
Interesting article at Create Business Growth about using an in house marketing person or outsourcing the PPC campaigns.
If you want to get things done take at look at BNET they have a crash course on David Allen’s Getting Things Done time-management system.
